IdeaDox

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American Architect William McDonough together with German Chemist Michael Braungart launched the idea that waste equals food and that sustainability lacks ambition. We need to think of whole new ways to live where less bad is not good enough. We can design our products and energy-flows so after use, they become nutrients for new products and the earths living systems. So they become good for the planet.

Watch Michael here on video:

www.youtube.com/watch?v=bQcVaTLs-KM

Latest collected ideas

• when you buy food, don't buy so much that it gets bad and then you have to throw it out. Use everything in the fridge...
  Idea added Oct 2nd, 2008 at 12:50 by Lyuba Tsancheva Halacheva | This idea is public
  1 challenge. 1 contribution. 4 tags.
• The first idea is NOT TO PRINT. Bring them to live viritual by viral marketing, blog, web, mobile... anything else th...
  Idea added Oct 1st, 2008 at 16:43 by Merete Due Paarup | This idea is public
  1 challenge.

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